Packaging
Ai
Ps
Cadbury Chocolate Bar
OBJECTIVE
Shape the brands packaging for the Cadbury chocolate bar while conveying its core value, "Free the Joy." Integrate elements that are nostalgic for contemporary consumers, blending bold, expressive visuals aimed to tell a story and bring a strong shelf presence.
solution
Cadbury packaging is inspired by the Dada era, featuring an energetic aesthetic with dynamic photomontage cut-ups. One version features a child subject with a playful arrangement of dairy-themed graphics that represent childhood and the joy of chocolate. The other version blends the Cadbury logo into the background, creating an appealing texture effect of gold, red, and purple.
