Experiential
Ai
Ps
Camden Highline
Team: DIya Valand
OBJECTIVE
Cities are transforming and reimagining old industrial infrastructure into pedestrian-friendly spaces. Build a visual identity system for Camden Highline in London, repurposing the railway into a vibrant space while prioritizing an accessible, inclusive and distinctive approach for the urban park.
solution
The Camden Highline's new logo identity highlights the rail tracks as a central element paired with a classic typeface and colours inspired by the surrounding infrastructure, making the design timeless and memorable. It emphasizes the railway's significance while showcasing Camden Town's vibrant culture, community commitment and minimal visual system, aligned with the logo to create a unique and functional visual language that helps visitors navigate the park.
