Branding
Ps
Id
Vietnam Tourism
OBJECTIVE
Create an advertising campaign for Vietnam Timeless Charm, a tourism company in Vietnam. Promote the country’s culture, experiences and attractions to a global audience. Build a poster series and include taglines, images, and typography showcasing Vietnam’s lifestyle. The campaign expands further with interactive experiences and events to encourage travel and engagement.
solution
The fresh dynamic poster series showcases Vietnam’s culture, lifestyle and attractions through bold, distinctive typography and vibrant, people-focused imagery, highlighting themes such as "TASTE" and "HIKE." By focusing on lively, relatable moments instead of static landmarks, the design approach feels more authentic and engaging for a global audience. The visuals extend seamlessly to interactive events and merchandise, inspiring travel and a deeper connection with Vietnam.
