
Experiential
Ai
Ps
BSR 2024 Transform
OBJECTIVE
Develop the brand identity for the BSR 2024 Sustainable Business Conference that reflects sustainability, social responsibility, and innovation. The design should feature clear layouts that highlight the conference themes, a strong hierarchy, impactful typography, and engaging visuals for use across brochures, posters, and displays.



solution
The design captures the vision of sustainable transformation through a bold, colourful, and cohesive visual identity. A gradient shifting from blue to orange symbolizes progress, collaboration, and climate action. Strong typography adds clarity and impact, making the logo memorable and dynamic. The visuals extend across brochures, posters, and displays, resulting in clean layouts, purposeful illustrations and a sleek design.






